What's Included in the VIP Grooming Experience at Icon Barbershop
A full breakdown of Icon's €85 signature service — what 80 minutes with a senior barber actually covers, and when to book it.
The VIP Grooming Experience is our signature service — €85 for 80 minutes with a senior barber. It's the booking clients reserve for the moments that matter: a wedding, a board presentation, a portrait session, or simply the appointment that resets everything when life has been moving too fast.
Here's exactly what's included, and how to know when it's the right booking for you.
The full sequence
1. Consultation (5 minutes). Every VIP starts with a real conversation. Your senior barber looks at your hair as it is, asks how you wear it through the week, and confirms the direction before the first cut is made. If you're not sure what you want, that's the right time to say so — this service is built for collaboration, not assumption.
2. Precision haircut (30 minutes). A full custom cut. Clippers and scissors as the hair calls for them, weight removed where it should be, length kept where it belongs, line work clean. Detailed enough to hold its shape for four to six weeks.
3. Beard shaping (15 minutes). Detailed beard work — outline, cheek line, neckline — sculpted to your face shape. If you don't have a beard, this time goes into more detailed cutting work on the head.
4. Hot towel shave (10 minutes). A traditional straight-razor pass on the neck and cheek lines, framed by hot towels and finished with aftershave balm. The part most clients say they remember.
5. Professional wash and scalp massage (10 minutes). Hair washed at the basin with premium products, scalp massaged properly — not the 30-second rinse you get at most shops.
6. Styling and finish (10 minutes). Blow-dry and product applied so you can see exactly how the cut is meant to look, with a mirror check from every angle.
When to book it
- Before a wedding, photoshoot or major presentation. When you want to look unmistakably sharp. - Once or twice a year as a reset. Most regulars rotate it in between standard cuts. - As a gift. Gift vouchers are available — ask in shop or via Fresha.
How to book
Book online via Fresha and select "VIP Grooming Experience" — it's reserved with one of our senior barbers (Bryan or Robby). Walk-ins are possible if there's availability, but for a full 80-minute slot, booking is strongly recommended.
Icon Barbershop Amsterdam Marathonweg 21–23, Amsterdam Zuid Phone: +31 6 44404881 Open daily: 09:00–20:00
